FOUNDING 500 — the first 500 reservations lock $4.99 founder pricing at launch · early 2027 · no payment today
A NEW CATEGORY · TEAR AND SQUEEZE

Protein worth
craving.

No more choking down your protein. A peanut butter you squeeze, built to a 20g protein spec and verified by an independent lab before launch. 0g added sugar, no seed oils, no sugar alcohols, nothing artificial.

20G PROTEIN0G ADDED SUGARSQUEEZE ANYWHERE
Reserve founder pricing Launching early 2027 · built in public @getwaynut
Waynut pouch
TAP A FLAVOR
Prototype pouches · final packaging may evolve before launch
Fresh off the line · early 2027
LINE 01 — RUNNING
HOVER TO PAUSE · TAP A POUCH TO BUILD YOUR BOX
BATCH 001 · POUCH № 0212

The whole point

Hold to squeeze.

Twenty grams of real protein — no shaker, no wrapper, no spoon. Tear it open and watch what one pouch carries.

8g
regular PB ~11g
protein spreads 20g
WAYNUT
0.0 g
PROTEIN
That's the whole pouch — a full shake's worth, minus the shaker. Reserve yours
Chocolate Lava texture Salted Caramel texture Cookie Dough texture
CLOSE-UP · CHOCOLATE LAVA

Founder reservations · no charge today

Build your first order.
Lock the founder price.

Chocolate Lava — prototype pouch

Chocolate Lava

Dutch cocoa with a whisper of espresso. Dark, dense, unreasonable.

1 · Flavor
2 · Pack size
3 · Quantity
1
$29.94$35.94
You save $6.00 as a founder

Reserving locks your price and place in the founding 500. Founder pricing is $4.99 a pouch (reg. $5.99), on a subscription that starts with your first launch order. Free shipping on 12 or more pouches. No payment is collected today — checkout opens at launch, early 2027, and you confirm everything before paying.

FREEZE MODE · DRAG A POUCH INTO THE FREEZER
20:00
DROP IT IN
Waynut pouch ROOM TEMP

Twenty minutes in the freezer and the whole pouch sets into a fudge bar. Same product, same 20 grams. It holds the shape because it sets inside the packet.

TRY THE TEXTURE · SPREAD IT ON A RICE CAKE
Flavor match · three taps, zero commitment

Which pouch are you?

1 · Pick a dessert instinct
Tiramisu — coming soon

Next up · first drop after launch

Tiramisu. With a real espresso shot.

95 mg of caffeine from real espresso — about a shot and a half — folded into the same 20g pouch. Same clean label, new job: the 2pm wall doesn't stand a chance. Dropping roughly 60–90 days after launch.

Founders get it first. Every drop opens to the founding 500 before anyone else.

Lock founder pricing →
Chocolate Lava, Salted Caramel and Cookie Dough

Off the line · three flavors

Built like a dessert.
Loaded like a shake.

Dutch cocoa, salted caramel, cookie dough — three desserts riding 20 grams of protein.

Reserve the first batch
The batch log · since April, receipts included

The recipe remembers
every failure.

Drag the strip. Numbers from the actual R&D notebook — the fails stay on the record, because that's the point.
BATCH 001
First fusion test.
Whey met hot peanut butter and turned to cement in nine seconds. Lesson one: temperature is everything.
BATCH 004
Seized in the pot.
Grainy, split, unsalvageable — the batch that proved this needed professional equipment.
BATCH 007
Allulose takes over.
The last granulated sugar leaves the recipe. Sweetness holds. The 0g-added-sugar thesis survives contact.
BATCH 009
First squeeze test.
Pouch-viscosity pass at fridge temperature. Barely. But barely counts.
BATCH 012
Fat bloom overnight.
Woke up to a gray, waxy surface. The crystallization war begins.
BATCH 017
Dates enter the caramel.
Whole-date paste replaces everything that came before it. The flavor stops being a copy and becomes a recipe.
BATCH 021
The benchmark.
Salted Caramel hits the texture every other flavor now gets measured against.
BATCH 026
Too thick to squeeze.
Cookie Dough v1: delicious, dense, immovable. A spoon flavor in a pouch world.
BATCH 031
A whisper of espresso.
Chocolate Lava finds its bottom note. Depth unlocked, bitterness banked.
BATCH 038
Dough, reformed.
The densest squeeze that still squeezes. Chip crumble stays; regret goes.
BATCH 043
Ten days, zero separation.
All three flavors pass the shelf test on the counter. The home kitchen has taken this as far as it can.
BATCH 047
Kitchen closed.
The crystallization fight moves to professional equipment — where it belongs. See you at the lab.

Full transparency · draft panels until the lab signs

Nutrition, flavor by flavor.

DRAFT · PRE-LAB

Nutrition Facts

1 serving per pouch
Serving size1 pouch (65g)
Calories295
% Daily Value*
Total Fat 17g22%
Saturated Fat 3.5g18%
Trans Fat 0g
Cholesterol 5mg2%
Sodium 150mg7%
Total Carbohydrate 22g8%
Dietary Fiber 4g14%
Total Sugars 1g
Includes 0g Added Sugars0%
Allulose 15g
Protein 20g40%
*Percent Daily Values are based on a 2,000 calorie diet. DRAFT values derived from the validated home formula; the printed panel will reflect independent laboratory analysis (fall 2026).
Chocolate Lava pouch with dark chocolate and melted cocoa

The dark one.

Dutch cocoa with a whisper of espresso underneath. Nearly sugar-free even by nature — the cocoa and peanut do the talking, allulose does the sweetening.

20G PROTEIN1G TOTAL SUGARS4G FIBER
Why "draft"? These panels show the 20g target specification the formulas enter professional development against — Waynut prints what the lab says, not what the founder hopes. Independent assay and protein verification land this fall; the panel updates the day results return.
DRAFT · PRE-LAB

Nutrition Facts

1 serving per pouch
Serving size1 pouch (65g)
Calories270
% Daily Value*
Total Fat 15g19%
Saturated Fat 2.5g13%
Trans Fat 0g
Cholesterol 5mg2%
Sodium 160mg7%
Total Carbohydrate 25g9%
Dietary Fiber 2g7%
Total Sugars 8g
Includes 0g Added Sugars0%
Allulose 12g
Protein 20g40%
*Percent Daily Values are based on a 2,000 calorie diet. DRAFT values derived from the validated home formula; the printed panel will reflect independent laboratory analysis (fall 2026).
Salted Caramel pouch with caramel cubes and sea salt

The creamy one.

Whole-date paste builds the caramel; sea salt lands the finish. The dates bring real fruit sugars — 8g, none of them added — and our benchmark texture.

20G PROTEIN0G ADDED SUGARSEA SALT FINISH
Why "draft"? These panels show the 20g target specification the formulas enter professional development against — Waynut prints what the lab says, not what the founder hopes. Independent assay and protein verification land this fall; the panel updates the day results return.
DRAFT · PRE-LAB

Nutrition Facts

1 serving per pouch
Serving size1 pouch (65g)
Calories280
% Daily Value*
Total Fat 16g21%
Saturated Fat 2.5g13%
Trans Fat 0g
Cholesterol 5mg2%
Sodium 160mg7%
Total Carbohydrate 24g9%
Dietary Fiber 2g7%
Total Sugars 6g
Includes 0g Added Sugars0%
Allulose 11g
Protein 20g40%
*Percent Daily Values are based on a 2,000 calorie diet. DRAFT values derived from the validated home formula; the printed panel will reflect independent laboratory analysis (fall 2026).
Cookie Dough pouch with dough bites and chocolate chips

The dense one.

Vanilla bean and dates doing an impression of raw cookie dough. The thickest squeeze of the three — closest to eating actual dough, minus every regret.

20G PROTEIN6G FRUIT SUGARSVANILLA BEAN
Why "draft"? These panels show the 20g target specification the formulas enter professional development against — Waynut prints what the lab says, not what the founder hopes. Independent assay and protein verification land this fall; the panel updates the day results return.
Ingredient x-ray · most to least

The whole pouch,
taken apart. IN DEVELOPMENT

Macro texture of the selected flavor
Every ingredient in the pouch, listed heaviest first. The protein blend and the fat system are being rebuilt in professional development right now, so the exact amounts are moving. The lab-verified panel lands this fall.

Read every label. Especially ours.

Ingredient Facts

Ingredient Facts
Serving size: one pouch (65g) · Servings per container: 1 · Excuses: 0

Always in

  • Whey protein isolate
  • Real roasted peanut butter
  • Allulose + whole-date paste — the only sweeteners
  • Sunflower lecithin
  • Sea salt

Never in

  • Seed oils
  • Sugar alcohols
  • Artificial sweeteners, flavors, colors
  • Gums and fillers
  • Preservatives
  • Added sugar — 0g, forever
Contains: peanuts, milk. That's the allergen statement and the ingredient philosophy in four words.

Why this doesn't exist yet

Every product with this much protein is a bar.

Plot the protein aisle two ways — grams of protein per serving, and whether it's a solid bar or something you spread. Filter to 15 grams or more and four products are left, all of them bars. Nothing spreadable gets close. Waynut isn't entering a category. It's standing in an empty quadrant with a pouch.

Bars Protein spreads Nut butter jars Nut butter pouches Waynut
NOBODY IS HERE 25g 15g 0g PROTEIN PER SERVING SOLID BAR → SPREADABLE CHEW IT SPREAD IT, SQUEEZE IT, SPOON IT
24 products that say “protein” on the front.
Bar math · bring your current snack

Run the numbers yourself.

Start with the peanut butter. That's the shelf we're on.

Waynut · Chocolate Lava DRAFT

vs

—

Competitor figures from the brands' own posted panels, checked September 2026. Waynut values are pre-verification drafts from the validated home formula. Spot an error? Tell us — corrections welcome.

Pocket sized, literally

It goes where the bar went.

Three places a protein bar used to live. The carry test, passed.

Salted Caramel pouch in an everyday-carry flat lay with keys and earbuds
01 THE COMMUTE Console. Cupholder. Laptop sleeve. Zero effort to smuggle.
Chocolate Lava pouch in a backpack pocket on a mountain trail
02 THE TRAIL Side pocket of a 20-liter pack. 65 grams, zero crumbs at altitude.
Cookie Dough pouch in a paddle bag with a pickleball
03 THE PADDLE BAG Between games, straight from the mesh. No fridge, no problem.

Built in public · @getwaynut

Watch it get made.
Fails included.

FROM THE FOUNDER

My name's Daniel, I'm 24, and I've been eating protein bars and drinking shakes since high school. They work, they just don't feel like food. Peanut butter is already the base for half of them, so I went looking for one with real protein that could go in a gym bag. The best anyone had done was fifteen grams. So I made it in my kitchen, then hired someone who does this for a living. We're still working on it.

— Daniel Witmondt

DONE

Three months of home R&D — three flavors validated, one fat-crystallization mystery solved the hard way.

AUG 2026

Professional food-scientist engagement — the formulas go from home kitchen to production-grade.

FALL 2026

Independent lab verification — the 20g becomes a certificate, and these panels lose their draft ribbons.

Follow on TikTok Follow on Instagram
The line status · updated as it happens

Where the build stands.

Home R&D — three flavors validatedDONE · SINCE APRIL
Company formed — Waynut LLC, New JerseyDONE · JUL 2026
Professional formulator engagementIN MOTION · AUG
Independent lab verification — the 20g certificateFALL 2026
Pouch print orderNOV 2026
First production runJAN 2027
Founder shippingEARLY 2027

Fair questions

FAQ

Am I being charged today?

No. A reservation locks your founder price and your place in the first 500 — zero dollars move. Founder checkout opens at launch in early 2027, and you'll confirm everything before paying a cent.

When does Waynut actually ship?

Early 2027, founders first. The formula finishes professional development this year: food-scientist engagement in August, independent lab verification in the fall, first production run scheduled for January. The whole build is documented at @getwaynut.

Why only 500 founder spots?

Because at launch volumes, $4.99 is a price we can only hold for a small first group. The founder price is a thank-you to the people who believed before the reviews existed — not a shelf price. After 500, it's $5.99.

What protein is in it, exactly?

Whey protein isolate. No collagen, no soy. Whey on its own tested smoother than a whey and milk protein blend, so that's what's in it. Target is 20g per 65g pouch, and an independent lab verifies it before a single label prints.

What about allergens?

Contains peanuts and milk. That's the whole list — no soy, no gluten-containing ingredients, no eggs. Full allergen and facility statements publish with the verified label this fall.

Where is it made?

Being prepared for production with professional U.S. formulation and manufacturing partners — under a formula Waynut owns outright. Small batches, founders first.

Does it need to be refrigerated?

Not by design. Waynut is being built shelf-stable, and shelf-life testing this fall is what confirms it. Room temperature gives the silkiest squeeze; the fridge makes it thicker (some founders will insist that’s better — we stay neutral). Final storage guidance prints with the verified label.

Why allulose instead of stevia or sugar alcohols?

Allulose is a rare sugar that tastes like sugar because it is one — with about 90% fewer calories, minimal blood-sugar impact, and a far gentler profile than the sugar alcohols found in most protein products. Paired with whole dates, it’s how 0g added sugar still tastes like dessert.

Reserve founder pricing — $4.99